Crafting brands,

Crafting brands,

Crafting brands,

visuals, and ideas

visuals, and ideas

visuals, and ideas

THAT STICK.

THAT STICK.

THAT STICK.

Agency-trained, creatively driven.

Blending structure and imagination.

who am i

I’m Alberto, but you can call me Al'.

The Pelerin is where I bring brands to life through design that’s clear, effective, and built to last. I design across digital, print, and motion, creating everything from visual identities and packaging to ad creatives, editorial layouts, and animations.

Whether building a brand from the ground up or delivering high-impact visuals, my work blends creativity, strategy, and craft to make every design meaningful.

100+

Finished Projects

100+

Finished Projects

100+

Finished Projects

100+

Finished Projects

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background

I spent years in agency environments, working on large-scale projects for major clients across various industries. This experience gave me a strong foundation in structured workflows, high-level brand strategy, and delivering design solutions that balance creativity and business objectives.


Now, I bring that expertise into a more flexible, hands-on approach collaborating with agencies as a freelancer and leading projects from start to finish. Whether working solo or alongside a team, I adapt to the needs of each project, ensuring every design serves a clear purpose and fits seamlessly into the bigger picture.

Process

How I Work

Kicking things off

Every project starts with a conversation. Whether it’s a full-scale brand identity or a one-off design need, I take the time to understand your goals, challenges, and expectations before anything else. Clear communication upfront means a smoother, more effective process down the line.

'1

Building the foundation

Great design starts with clarity. I dig into your brand, audience, and industry analyzing competitors, trends, and positioning to define the best creative approach. The goal here is simple: align visuals with strategy so the design isn’t just good-looking, but purpose-driven.

'2

Bringing ideas to life

With a solid direction in place, I start crafting concepts that balance creativity with functionality. Whether it’s branding, digital, or motion design, each piece is carefully built to be visually compelling and strategically sound.

'3

Refine, adjust, perfect

Good design is a process, not a one-shot deal. I value collaboration and iteration, ensuring that the final result reflects both the creative vision and real-world needs. Honest feedback leads to sharper, more impactful design.

'4

Deliver & make an impact

After your approval, it's time to release your project to the world. I handle all the technical details, ensuring a seamless launch. Your project is introduced to the public, where it will inspire and engage.

'5

Kicking things off

Every project starts with a conversation. Whether it’s a full-scale brand identity or a one-off design need, I take the time to understand your goals, challenges, and expectations before anything else. Clear communication upfront means a smoother, more effective process down the line.

'1

Building the foundation

Great design starts with clarity. I dig into your brand, audience, and industry analyzing competitors, trends, and positioning to define the best creative approach. The goal here is simple: align visuals with strategy so the design isn’t just good-looking, but purpose-driven.

'2

Bringing ideas to life

With a solid direction in place, I start crafting concepts that balance creativity with functionality. Whether it’s branding, digital, or motion design, each piece is carefully built to be visually compelling and strategically sound.

'3

Refine, adjust, perfect

Good design is a process, not a one-shot deal. I value collaboration and iteration, ensuring that the final result reflects both the creative vision and real-world needs. Honest feedback leads to sharper, more impactful design.

'4

Deliver & make an impact

After your approval, it's time to release your project to the world. I handle all the technical details, ensuring a seamless launch. Your project is introduced to the public, where it will inspire and engage.

'5

Kicking things off

Every project starts with a conversation. Whether it’s a full-scale brand identity or a one-off design need, I take the time to understand your goals, challenges, and expectations before anything else. Clear communication upfront means a smoother, more effective process down the line.

'1

Building the foundation

Great design starts with clarity. I dig into your brand, audience, and industry analyzing competitors, trends, and positioning to define the best creative approach. The goal here is simple: align visuals with strategy so the design isn’t just good-looking, but purpose-driven.

'2

Bringing ideas to life

With a solid direction in place, I start crafting concepts that balance creativity with functionality. Whether it’s branding, digital, or motion design, each piece is carefully built to be visually compelling and strategically sound.

'3

Refine, adjust, perfect

Good design is a process, not a one-shot deal. I value collaboration and iteration, ensuring that the final result reflects both the creative vision and real-world needs. Honest feedback leads to sharper, more impactful design.

'4

Deliver & make an impact

After your approval, it's time to release your project to the world. I handle all the technical details, ensuring a seamless launch. Your project is introduced to the public, where it will inspire and engage.

'5

Kicking things off

Every project starts with a conversation. Whether it’s a full-scale brand identity or a one-off design need, I take the time to understand your goals, challenges, and expectations before anything else. Clear communication upfront means a smoother, more effective process down the line.

'1

Building the foundation

Great design starts with clarity. I dig into your brand, audience, and industry analyzing competitors, trends, and positioning to define the best creative approach. The goal here is simple: align visuals with strategy so the design isn’t just good-looking, but purpose-driven.

'2

Bringing ideas to life

With a solid direction in place, I start crafting concepts that balance creativity with functionality. Whether it’s branding, digital, or motion design, each piece is carefully built to be visually compelling and strategically sound.

'3

Refine, adjust, perfect

Good design is a process, not a one-shot deal. I value collaboration and iteration, ensuring that the final result reflects both the creative vision and real-world needs. Honest feedback leads to sharper, more impactful design.

'4

Deliver & make an impact

After your approval, it's time to release your project to the world. I handle all the technical details, ensuring a seamless launch. Your project is introduced to the public, where it will inspire and engage.

'5