Client
DI Ceramics
The Project
DI Ceramics is a modern showroom and store specializing in ceramic tiles, positioned in the mid-to-high-end price segment. The goal was to create a sophisticated and contemporary visual identity that aligns with the brand’s refined offerings while subtly maintaining a connection to its parent company, DOMinvest group. The branding needed to feel premium yet approachable, ensuring the tiles themselves remained the focal point of the showroom experience.
Industry
Ceramic tile industry
Service
Visual Identity
Brand Guidlines
Signalization
The Approach
The design balances elegance and modernity, with an anthracite palette that enhances the premium feel and lets the ceramics shine. The logo structure visually separates DI (uppercase) from Ceramics (small caps) for hierarchy and distinction. A rectangular frame around “Ceramics” subtly references tile layouts and grout lines, reinforcing the brand’s connection to ceramics in a clean, minimal way.
