Client
I-DRIVE
The Project
At the heart of i-Drive is a simple but powerful idea: “You drive, we take care of everything else.” More than just a second-hand car shop, i-Drive is designed to make buying a used car effortless, stress-free, and accessible even for those who know nothing about cars. The goal was to create a human-first brand that feels reliable, approachable, and built for everyday people, not car experts.
Industry
Car Industry
Service
VIsual Identity
Social Media Graphics
UX/UI Design
The Approach
The i-D in the logo takes center stage, designed as an abstract representation of a person effortlessly enjoying their new car. This symbol reinforces the core brand promise, the customer simply drives while i-Drive handles everything else. A bold sans-serif typeface was chosen to convey strength and reliability, while italic styling subtly introduces movement and ease. The color palette is vibrant and fresh, steering away from the typical corporate automotive aesthetic to create a more welcoming and modern brand. The philosophy was also carried over into the website design, where clarity, ease of use, and a modern look were key priorities. The goal was to create a seamless experience, ensuring that the brand’s effortless, worry-free approach to car ownership translates visually and functionally across every touchpoint.
