The redesign centered around typography as the main design driver, ensuring the new identity felt bold, precise, and industry-appropriate. The strong, modern letterforms were inspired by the original logo’s icon, carrying over its technical, sharp aesthetic while refining it for a cleaner, more contemporary look. To add a unique and functional design detail, a distinctive cut on the first “T” was introduced—symbolizing sharpness, craftsmanship, and precision, making the mark recognizable even in secondary applications. While the original icon wasn’t carried over directly, its signature “OO” cut was subtly reimagined, simplifying the milling tool and rotational motion concept to preserve the brand’s heritage without compromising modernity. The result is a refined, impactful, and industry-relevant logo that honors the past while looking toward the future.